Vertical videos also appear more innovative than horizontal videos and because of this, are more likely to grab the average audience’s attention. The story format found on many social media platforms has a more direct and honest effect on young people than classic videos. What’s more, vertical videos are persuasive and authentic.
Vertical videos are smartphone friendly, making them more suitable for mobile user groups and providing companies with even more ways to reach their audience. Advantages of vertical videosīecause young people have grown up with social media and smartphones, vertical videos resonate better with younger audiences. Over the last few years, smartphones and social media apps like Snapchat and Instagram have changed user behavior, making vertical videos fashionable.Ĭompanies that want to cultivate a fresh brand image and appeal to younger target groups should jump on this trend. These videos don’t align with the horizontal orientation of normal screens and consequently, suffer from poor visuals and unattractive black bars on the sides.
Until recently, vertical videos in presentations were considered unprofessional and basically a faux pas. Make your PowerPoint videos stand out: 4 creative ideas Vertical videos